Partnerships are the lifeblood of tech companies.  From cutting edge AI platforms to enterprise ISVs, collaboration with service providers and other tech companies is the primary driver of growth at scale.  But every company has unique partner needs and most encounter challenges to launch and integrate partners into their existing business.  Direct Sales, Marketing, Product and Engineering teams all require collaboration with partners but need to develop both a strategy and path to execution.  Hiring a single partner employee or building a new team from scratch rarely achieves the desired results because these roles need to be intertwined with all facets of the company, not just set-up in a new or separate org.